Effortless style is synonymous to the women of Italy and someone who makes a strong case for this is prolific designer and longtime friend of the brand, Barbara Borghini, founder of the GIABORGHINI footwear label. Like us, Barbara holds a high regard for history, artisanry and tradition, but has a thoroughly modern perspective when it comes to design. In our latest conversation with the designer, we delve into her muses, our continued creative partnership and of course, shoes.
You founded GIABORGHINI in 2016. Today, your line is exemplary of fine Italian craftsmanship and worn by women all over the world. What do you consider are the driving factors behind your success?
As a pioneer in talent-brand collaborations, our brand was able to build long-lasting partnerships with some of the most trusted industry insiders, each bringing their fresh vision to the collection and garnering support from international press and talent. The brand stands out for mixing artisanal origins and couture spirit with modern design. This combination is the true force that guides the design process favoring eye-catching elements, sporty details and statement heels. Innovation and creativity are key qualities of the ongoing process, but also an essential step to ensure that GIA’s shoes keep all the daily comfort without losing the fun.