Much like the Swiss luxury watch brand, Audemars Piguet, the triumph of both companies relies on a confluence of factors: “creativity and innovation are at the core of our brand,” shared Espinosa Tcherassi, “from the very start, a sense of exploration has always informed our designs and our overarching collection themes. I believe this is because there is an innate curiosity that typifies my mother’s character, but also because unlike Europe or North America, where access to resources like materials and specialists has always been widely available, we had to be resourceful and truly think outside of the box to bring our visions to fruition. In retrospect, I think this has been one of our most formidable characteristics, making us not only stronger as a whole, but more unique.”
